UK: Building supplies expert, Gibbs & Dandy, has held successful health and safety days across its entire branch network, helping to raise customer awareness on the importance of a healthy lifestyle and safety at work.
Last month, staff in its branches up and down the country convinced customers to swap their usual bacon butty for fruit and cereal bars, while providing advice on healthy eating, fitness and general safety at work.
Acting as a mini surgery, customers were encouraged to have their blood pressure checked, whie in store, and offered advice on how to combat low or high blood pressure. As an added incentive to promote health and safety at work, Gibbs & Dandy offered a discount on all safety products, such as high-vis vests and hardhats.
Speaking on the success of the day, group marketing sirector, Tania Tams, said: "Getting our trade professionals to swap their morning sarni for fruit and cereal bars, is no mean feat, but we were really impressed by how well received it was.
"Many of our trade customers admitted it was something that has been on their 'to do list' but can never find the time, by providing the service during their normal working day it's made it a lot more convenient.
"Having a safe and healthy lifestyle is an increasingly 'hot' topic in the public consciousness, so we wanted to ensure we were doing our bit to help our customers stay safe at work, whilst also equipping them with the facts they need about how to lead a long and healthy life."
