UK: 'Timber Made Easi' is a campaign devised by BSW Timber in a bid to transform the company's product portfolio.
BSW Timber is hoping for an 'Easi' New Year with the launch of a major marketing campaign in 2012 promoting the company's wide range of quality timber products.
BSW's new 'Easi' range has been expanded to include construction, fencing and decking products, as sleepers, pallets and packaging.
Using the distinctive 'Timber Made Easi' branding, BSW believes the campaign will transform its product portfolio by simplifying the supply process for customers across a wide range of market sectors.
The campaign features a revamped sales and technical support process, fronted by a new website - www.easi-timber.co.uk. Point-of-sale packs are now available for all customers and will be delivered by the BSW sales team. A series of 'Easi' open days will be held at customer premises across the UK throughout the year.
Eve Johnson, marketing manager of BSW Timber, said: "Timber Made Easi is set to transform the way we promote our products by raising the profile of branded timber among our customers and end-users alike."
"Our Easi range is the result of increased investment during the last few years in our UK mills, allowing for increased capacity, improved customer service and the ability to provide a wider product range."
