WALTHAM ABBEY: Robert Lee Distributon has been officially appointed a UK distributor for giant manufacturer Joyou International. The association will officially begin on April 1 2012 when Robert Lee will have available the company’s exciting product portfolio which offers complete bathroom brassware and accessory solutions.
Joyou International is a wholly owned subsidiary of Grohe and benefits from the location of its manufacturing base in China where it is market leader; this means it is able to offer products that can boast proven German engineering qualities but at competitive prices. It also enables merchants and retailers in the UK to trade with the reassurance and gravitas that is inherent in Grohe’s brand image. All products carry a five year guarantee.
The partnership between Joyou International and Robert Lee Distribution has been initiated to ensure that the former, establishes itself in the marketplace by selecting Robert Lee; one of the largest and most successful independent bathroom distributors in the UK.
The entire Joyou portfolio of brassware for the kitchen and bathroom, sanitaryware, showering products and accessories will be included in the Robert Lee portfolio that specifically targets retail, merchants and other trade outlets across the UK.
Speaking of the partnership, Matt Earle, marketing manager at Robert Lee has said: “We are thrilled that Joyou International has identified Robert Lee as the distribution partners to launch in the UK, especially at such a pivotal point in the brands development. I’m sure that our new affiliation will enable Joyou to become a well established brand in the UK, enabling it to experience the same success here, as in China.”
He continued: “It is exciting that Joyou International is a new name that brings a fresh range of products to the market and yet benefits from the support of long established brands in ourselves (Robert Lee Distribution) and Grohe.”
