AVON: Kellaway Building Supplies has been chosen as sponsor of this year's Saturday Night Glow at the 34th Bristol International Balloon Fiesta – a world-class hot air ballooning festival and one of the UK's top five outdoor events.
The Bristol-based merchant has been a keen supporter of the Fiesta for many years and a member of its 100 Club since 2009.
Each year, premier sponsorships are put up for grabs and members of the 100 Club are entered into a draw for their chance to win one. At the draw dinner on Friday night, Kellaway was selected to sponsor the Saturday Night Glow on 11 August.
"We are delighted to have the opportunity to support such an iconic event," said Chris Parker, Kellaway's sales development and marketing manager.
"It's our 30th anniversary this year since opening our first branch on Kellaway Avenue, so we're really proud as a local company to be associated with this local, yet prestigious, international event."
Bristol's Balloon Fiesta is the largest event of its kind in Europe and attracts 500 000 visitors each year, many of them from outside the city. The spectacular nightglow has become one of the key events, featuring 30 or so balloons glowing in time to music followed by a firework finale.
Held in the rolling hills of Ashton Court on the edge of Bristol, it is a hugely popular free event. This year the event has been shortlisted as a winner in the Best Tourism Event category in the VisitEngland Excellence Awards 2012.
Founded in 1979, it has become an icon for Bristol, as synonymous with the city as Brunel's Suspension Bridge. The event is estimated to boost the local economy to the tune of £10m each year and is run by a not-for-profit organisation.
The Balloon Fiesta will be at Ashton Court from Thursday 9 to Sunday 12 August.
