UK: When 43% of people are prepared to give up beer to keep their smartphones, it’s clear every business in the land needs to beef-up its mobile service.

It is not just beer people are willing to ditch to stay connected – other national pastimes likely to get the push include: eating chocolate, watching cable TV and even shoe shopping.

Plumb Center is responding to that demand this week by launching a mobile website.

The intuitive site gives installers details on more than 60 000 products, their availability and location. It also boasts an updated branch locator and customers can access their unique terms – all in the palm of their hand.