LONDON: Michael Ankers OBE, the recently retired chief executive of the Construction Products Association, was honoured with a Special Award commemorating his long history of contribution to marketing in construction at the 12th annual Construction Marketing Awards.
Run by the Chartered Institute of Marketing Construction Industry Group (CIMCIG) the awards recognise and celebrate the best and most innovative marketing campaigns in the construction industry year.
In 2012 there was a record entry, a contrast to the constrained time the industry is feeling, but testament to the innovation and creativity of the construction marketing community. The boom was also felt at the awards dinner, which was the largest in the history of the awards.
CIMCIG chairman Ian Exall said: "The creativity and innovation shown by our marketers in the toughest times we have worked in is remarkable. Once again they have shown that quality marketing produces excellent investment return no matter what the economy is doing."
The full list of winners and shortlisted entries are:
Best use of Strategic Marketing
Winner: Celotex (CFA/One Agency)
Sustainability as a Marketing Strategy
Winner: Imtech
Highly Commended: Aggregate Industries, Lafarge Cement UK (McCann Manchester)
Best Campaign under £25K
Winner: Doorstop International (MRA Marketing)
Highly Commended: IKO PLC
Best Campaign over £25K
Winner: Elliott (Live Link)
Highly Commended: Lafarge Cement UK (McCann Manchester)
Best Product Launch
Winner: Lafarge Cement UK (McCann Manchester)
Highly Commended: Mira Showers
Best Use of Press & Public Relations
Winner: Plumb Center (Wax PR& Marketing)
Highly Commended: Hydro International (Sharon Lindsay Communications)
Best Use of Website
Winner: Elliott (Live Link)
Highly Commended: Drain Center (Switch)
Best Digital Campaign
Winner: Elliott (Live Link)
Highly Commended: Celotex (CFA)
Best Social Media Campaign
Winner: Grahams Plumbers' Merchants (CIB Communications)
Best Mobile Campaign
Winner: Celotex (CFA)
Best Use of Events & Live Marketing
Winner: SitexOrbis Limited
Best Use of Direct Marketing
Winner: Travis Perkins
Best Use of Advertising
Winner: Cemex UK (Key Parker Ltd)
Highly Commended: NICEIC (Cogent Elliott)
Best Branding & Positioning
Winner: Rexel (The Think Tank)
Highly Commended: Lafarge Cement UK (McCann Manchester)
Agency of the Year
Winner: CFA
Highly Commended: CIB Communications
Marketing Team of the Year
Winner: Knauf Drywall
Emerging Talent - Young Marketer of the Year
Winner: Kimberley Workman, Pickerings Lifts
CIMCIG Special Award
Michael Ankers, OBE
