Sabine Tawfik has been promoted to trade marketing manager (UK and Ireland) at Twyford Bathrooms.

New trade marketing manager at Twyford

Published:  01 October, 2013

Twyford Bathrooms has promoted its showering and exhibitions manager, Sabine Tawfik to trade marketing manager (UK and Ireland).

Ms Tawfik has been with Twyford Bathrooms since 1998, starting in the export and finance departments before moving to the marketing team to take a product management role in 2002.

She was appointed to help set up the then new showering portfolio for Twyford in 2009, and stayed on to develop that part of the business until 2011 when she moved back to the marketing team to start managing all trade and consumer exhibitions for the company.

Ms Tawfik said: “I’m absolutely delighted about my new role at Twyford, having been with the company for over 15 years.

“With my many years of experience within the company, I’m very much looking forward to taking Twyford, a brand with heritage and uncompromising legacy, to the next level and driving the business forward into a fresh new era.

“These are very exciting times for Twyford Bathrooms. Following the recent launches of core new collections such as the All range, we have lots more exciting new products in the pipeline for 2014. In my new role, my aim is to oversee the strategic creation and management of all trade promotional activity to ensure full support for all sectors of the market as we continue to enhance and expand our portfolio.”

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