F&P Wholesale fuels collection with Fires and Stoves Guide

Published:  11 November, 2013

F&P Wholesale has released its new Fires and Stoves Guide, Third Edition, showcasing some best sellers, classic designs and a stunning new collection.

Drawing inspiration from the traditional fireplace setting, while combining the modern-day necessity for reliability and efficiency, F&P Wholesale’s offering boasts household names such as Dimplex, Flavel, Valor and Hamlet. In this latest collection, customers are also introduced to market suppliers such as The Naked Flame, Be-Modern and Certainly Wood.

The Fires and Stoves Guide itself has been designed to make choosing a new fireplace a pleasurable experience and really brings the products to life. Colour co-ordinated chapters make it easy to locate what customers are looking for and only three items are promoted on each page, allowing space for specification and design details.

Simple descriptions outline key product details and colour options, making the guide user-friendly and easy to navigate. The straightforward descriptions are combined with ‘at a glance’ diagrams to highlight key installation features. Each illustration itself is colour co-ordinated to identify specific design features; such as ‘chimney or flue’, ‘fuel bed options’ and ‘controls’. Each of these features is clearly explained at the start of the brochure, making it even easier to select the right product for each job.

Keeping the customer in mind, F&P Wholesale also highlights the energy efficiency of each fireplace, in addition to the guarantee duration available – ensuring their customers can make informed decisions.

Shane Knight, marketing and development director, explained: “Our aim is to offer a comprehensive range of products available from the industry’s leading suppliers in a format that makes the purchase as simple and pain-free as possible. A clear picture showing the product is backed up by the essential technical information that a consumer or installer might want to know. Our customers can choose to give out the Fires and Stoves guide to their customers, rather than having to give out arms full of brochures and leaflets from different suppliers in the knowledge that all the products listed are available for delivery next day.

“In addition, we believe it’s key to keep updating our product offering, to demonstrate that we’re able to offer new product and more importantly margin-enhancing opportunities to our customers.”

Customers can download the new Fires & Stoves, Third Edition Guide, as well as other F & P Wholesale product literature from the website.

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