Actis Insulation has taken on a raft of new staff to tackle rising demand for its new dual-tested, dual-performance Hybrid range.

Former professional jockey Donna Elwell has been appointed to manage sales in the North East, while capped ex-international rugby player and former marine Matt Rhodes is carrying out a similar role in the North West.

Additional technical support is being offered by Bev Hinds, who has spent the majority of her professional life in the land charges department of Wiltshire County Council.

The appointments coincide with the promotion of former South East area sales manager Mark Cooper to regional sales manager.

Ms Elwell said: “I'm very excited about our new Hybrid range and believe that it will turn the insulation market on its head. Our multi-foil solutions have so far been going down a storm and I'm really looking forward to introducing them to all our clients across the area, from distributors through the merchants and across to the end users.”

Mr Rhodes added: “Actis is an exciting company to work for because it is very innovative and clearly very ambitious! It makes the job so much easier selling a product that you yourself have confidence in.”