Former Hardley’s owner Tony Jenvey (left) shakes hands with Tom Elliott, managing director of Elliotts (right) and chairman, Stuart Mason-Elliott (centre).

Elliotts acquires New Forest showroom, Hardleys

Published:  01 October, 2014

Elliotts has cemented its ambitious growth plans with the acquisition of Hardleys, a kitchen and bathroom showroom based in Lymington, Hampshire.

The independent builders’ merchant, which has stood firm for more than 170 years, bought the business on 29 September, and says that the takeover will add £2.5m to its turnover, as well as progress its ambition to become the county’s leading independent kitchen and bathroom retailer.

Elliotts currently has nine builders’ merchant branches in the south and two tool centres. Over the past 40 years it has added kitchen and bathroom sales to its offering and the acquisition of Hardleys brings its number of kitchen and bathroom showrooms to four.

All 15 staff at Hardleys will be retained as Elliotts has pledged the long-term future of the showroom. Former Hardley’s owner, Tony Jenvey, will remain involved in the store for a period in a consultancy role.

Mr Jenvey said: “I am very happy to be selling Hardleys to Elliotts. I have known them for over 25 years and they are a very strong and well-respected regional supplier to the building trade. It was very important to me to pass Hardleys on to an upstanding company to ensure our customers and staff will be well looked after and the business will grow and prosper under their ownership. I’m very excited for the future of the business.”

Tom Elliott, managing director of Elliotts, added: “We have always had such respect for Hardleys as a fellow family business that looks after its staff and puts customers first. There are so many synergies between the two companies and we are delighted to bring it under our umbrella. Its expert staff and unrivalled product range, including many items not available elsewhere, will give our customers in the New Forest even more choice.”

As with Elliotts’ existing kitchen and bathroom showrooms in Ringwood, Fareham and Romsey, the public will be able to see a wide range of kitchen brands at the Hardleys site, as well as get expert advice and take advantage of Elliotts’ planning and design service.

Mr Elliott concluded: “For existing Hardleys customers it’ll be business as usual, with the added strength of the Elliotts brand powering the showroom. For existing Elliotts customers in the south of the New Forest it’ll mean even more choice and expertise, even closer by.”

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