Tobermore has launched a new online tool called Picture It, for paving contractors and merchants.

The tool uses augmented reality to allow customers to view Tobermore products at their own home, at the click of a button.

With Picture It, all that is needed is a mobile phone or tablet to get an instant visualisation of new paving at any property. Different products, colours and laying patterns can be easily chosen and seen in-situ.

Picture It can also be used on a desktop computer or laptop by uploading a photo of the project area, there is also the option to choose a preset scene.

The investment in this new tool means that paving contractors and merchants can instantly show customers what a completed project could look like. This makes the decision-making process simpler for the consumer, and allows paving contractors and merchants to win more business.