Laker Builders Merchant has launched a new indoor showroom for porcelain and natural stone paving at its Crawley branch.
The new showroom integrates a range of landscaping products to enhance the wide range of pavers on display, including artificial grass and showcases decorative aggregates that can be used in conjunction with the pavers, so landscapers and their customers can get a real sense of what their choices are.
The Laker team also installed a Digital Display Screen which runs Pavestone’s fly-through videos, to further showcase the product. Laker says it chose to feature Pavestone's products in its new facility due to the quality and range of its offer.
Stephen Robinson, MD of Laker, says “The Pavestone team were fantastic in giving us the support we needed to get pricing, imagery and our showroom built and launched. The data and collateral provided also helped the marketing team to get the products online quickly and in time for the launch”.
Steve Sawyer, Executive Director of Manor Royal Business District (MRBD), officially opened the showroom, saying: “It’s impressive the way Lakers continually push the boundaries, looking creatively at how they use space, enhance customer experience, and commit to a carbon zero future against a tricky economic climate. Not your typical builders merchant.”
James Crossland, National Sales Manager at Pavestone UK, and h&b Buying Group’s Colin Wilson were also in attendance.
Laker incorporated a Trade Day to the opening, alongside a BBQ. Suppliers came in droves to support Laker on the day, including XL Joinery, Bostik, Crown Paints, STS NoMorePly, Cure It, TIMCO and Mannok, all bringing stands offering expertise and freebies for customers.
The Paving Showroom hails as a new era for Laker as they continue to expand into the landscaping category to support hardscape contractors and landscape gardeners working in the South East. The new facility becomes the largest dedicated indoor paving showroom at a builders merchant within a 20-mile radius.