NORWICH: Heatrae Sadia has announced the appointment of John Forster as its new product manager.

Mr Forster will be taking responsibility for the market development of new technologies including unvented hot water and renewable products. Prior to joining Heatrae Sadia he was sales and marketing director for Keston Boilers, which is part of ISG.

He brings a wealth of experience of the UK heating sector with him to the company, having held a variety of senior product marketing roles within the Baxi Group from 1983 to 2005. During this time he worked on a series of top brands including Potterton, Potterton Myson, Blue Circle Heating and Baxi Potterton.

Commenting on his appointment, Mr Forster said: “I’m delighted to be joining Heatrae Sadia and the team responsible for the market leading Megaflo eco unvented cylinder, alongside the extensive range of quality water heating and heating products. This is a particularly exciting time to be joining with the launch of the new Megaflo Commercial range of unvented cylinders which are designed for commercial and large residential projects.”

Jon Cockburn, head of marketing for Heatrae Sadia, said: “We’re really pleased to have John on board as we move into 2012. Our ongoing strategy is to continue to develop new energy efficient and renewable products and with his extensive experience of the sector, I’m confident he will have a significant contribution to make to our future success.”