Actis uses bee motif to illustrate how its products are inspired by nature

The motif is part of a new campaign that examines how the beehive and honeycomb were the inspiration for its flagship insulation.

Insulation specialist Actis has launched a visual campaign to illustrate how its products have been inspired by nature, are good for the planet and make life more comfortable for installers and homeowners.

The campaign uses a bee motif and examines how the beehive and honeycomb were the inspiration for its flagship insulation Hybris and its two-in-one reflective insulation with integrated vapour barrier, Eolis HC.

At the core of both products are honeycomb-structured air gaps which trap air to boost thermal performance and mean less material needs to be used to create maximum thermal efficiency.

The Actis research and development team was inspired by Charles Darwin, who described honeycomb as an example of something which is “absolutely perfect in saving labour and wax.”

The rationale behind developing the innovative technology on which the products are based is that Actis “draws inspiration from the living to build better.”

Hybris and Eolis HC, which are made from recycled and 100% recyclable materials, are energy, water and resource efficient.

Their design means they offer better thermal efficiency than thicker, traditional alternatives, and the fact that they are thin and light means more U-value can be carried per lorryload, reducing fuel consumption during transportation.

The fact they produce no dust of fibres and are guaranteed non-irritant makes installation much more comfortable as there is no need for respiratory protection.

And living in properties insulated with the materials is comfortable for the occupants as they contain no volatile organic compounds (VOCs) or harmful chemical components such as formaldehyde and are classified A+ for indoor air quality according to the NF EN ISO 16000 standard.

They ensure thermal efficiency via conduction – reducing points of contact thus counteracting thermal bridging, convention - by trapping air in the honeycomb structured air gaps, and ensure homes stay cool in summer by reflecting 94% of infrared radiation.

Actis UK and Ireland Sales Director Mark Cooper said: “We’ve always been at the forefront of innovation, with a focus on creating sustainable products which enable the end users to live in a more environmentally friendly way.”