Cedral, the leading manufacturer of fibre cement facades and roof slates, has launched Cedral Select Professional, a new initiative to establish the highest service standards in the sector, while helping to connect homeowners with the right installers.
Trained installers need to demonstrate a high level of skill, safety and a proven track record of customer care. In return, they will receive marketing support, product training and installation tips from one of the biggest names in the building products sector. Cedral Select Professional installers will also benefit from loyalty programme incentives.
There are two levels of Cedral Select Professional, with businesses opting to become Members or Partners. While both levels receive technical support, training and gain accreditation from Cedral, Partners benefit from pre-qualified quote requests from customers via an online portal and exclusive sales toolkits.
Lisa Grosse, Cedral’s brand and customer journey manager, said: “We’ve worked hard over recent months, talking to installers and customers alike about how we can improve the experience for all parties. While customers wanted confidence when appointing a reliable, knowledgeable and experience installer; roofing and cladding contractors expressed a need for even better marketing and technical support. We think with Cedral Select Professional, we’ve got that balance right, with more happy customers and profitable installers at the end of projects!
“Life is tough enough at the moment for the building trade and we want to be a supportive partner to installers grappling with the challenges running a stressful business.
“The big idea behind Cedral Select Professional is that we handle the initial customer engagement and ball park pricing, leaving the installer to do what they do best – provide detailed quotes and install the roof slates or cladding planks! So far, installers who have signed up love this new way of working and we think this will really take off in 2022.”
Becoming a Cedral Select Professional is simple. Following an initial installer assessment, including legal checks, comprehensive product training is provided. Once a technical validation is completed on a recent job site to confirm the applicant’s ability to install Cedral products, you’re up and running as a Cedral Select Professional. To maintain quality standards, regular project evaluations are undertaken, giving prospective customers continued confidence in the scheme and installers supportive advice on any areas of their service that may need attention.
To find out more about becoming a Cedral Select Professional take a look at the website: https://www.cedral.world/cedral-select-installer or email: admin.uk@cedral.select
