Elliotts has joined forces with Wessex Rotary Club to launch a new scheme that could help raise hundreds of pounds for worthy causes in Hampshire and Wessex.

The Hampshire-based builders’ merchant has introduced a loyalty card for members of Wessex Rotary Club, which will see them receive discounts and preferential rates at the company’s nine branches, four kitchen and bathroom showrooms and two tool centres. At the end of the year, Elliotts will tot up the amount spent by members and a percentage of the total will be given back to the club to distribute to local charities.

“We care about the people, places and environments we work with, so giving something back to the community that has supported us is very important,” explained Tom Elliott, managing director of Elliotts. “We are delighted to be able to offer this great deal to Rotary members, which will result in money going to some very hard-working charities and causes. It’s the latest in a long line of charity initiatives that we’ve been proud to put our name to.”

Elliotts is a strong supporter of local causes, including Challenge Adventure Charities, which has raised over £3m for local and national charities since 1996. It is also a strong supporter of local Olympian Dani King, having first sponsored her when she was 16 years old and a student at Hamble Sports College.

Mike Jackson, district governor of Rotary Wessex, said: “Our very mission is to come together to benefit the lives of others and this latest partnership with Elliotts will allow us to do just that. It will benefit our members, Elliotts and some very worthy local causes.”