Heat pump supplier and distributor Freedom Heat Pumps has announced the appointment of Graham McCracken as its new Managing Director.

McCracken brings over 20 years of experience in customer insight and strategic leadership, including a decade at Certas Energy, the UK’s largest independent fuel and energy distributor. Freedom Heat Pumps was acquired by Certas Energy, part of DCC PLC, in 2022.

He has built and led high-performing teams, driven strategy, and championed customer-centric change across multiple sectors.

In his new role, McCracken aims to focus on providing customer service excellence, showcase the company’s technological expertise, and strengthen supplier relationships at a time of growing demand in alternative heat sources.

As part of the focus on customer excellence, McCracken has appointed six new members of staff to the business based in Bamber Bridge, near Preston, Lancashire.

On his appointment, Graham McCracken said: “It’s an incredibly exciting time for Freedom, as the industry enters a transformative stage. Customers are not only looking for quality heat pump products but excellent service and technical support too.

“Alongside our nationwide distribution network, we’re investing in people and technology that caters to the demand, to meet that challenge and the ever-changing needs of our customers.

“We’ve always strived to go above and beyond for our customers, and I’m eager to continue that legacy as we enter the next phase of our journey.” 

Freedom Heat Pumps was launched in 2010, and it distributes heat pump systems to installers, merchants and housing developers for major brands including Samsung, Hitachi and Midea.