Shurtape is eliminating thousands of kilograms of plastic annually, with the launch of its new FrogTape cardboard packaging.
The new packaging is created from environmentally responsible FSC certified paper board, replacing the existing plastic canister and lid.
Presented in the same iconic, distinctive bright green and yellow FrogTape colours for on-shelf standout, the new stand-up, resealable packaging means that Shurtape is able to offer a more sustainable and responsible solution that can be easily recycled when finished.
The Multi-Surface and Delicate Surface product itself remains unchanged apart from its new 55m longer length: with the same PaintBlock Technology, FrogTape helps to ensure decorators have the confidence to tackle any indoor painting project, enjoying a market-leading position with end users and professionals alike.
“The priority for our packaging is of course to protect the popular product, as it is stored and transported on a global scale and needs to perform as it is expected to, delivering straight lines without paint bleed,” says Shurtape UK MD Jason Burns. “But it’s also important to recognise the importance of using renewable and recyclable materials as much as possible. From the paper and adhesive we use to make FrogTape painter's tapes to the packaging that brings them to market, we are taking small steps to make a big environmental impact.”
Further info: A report from the Roundup last year revealed that 78% of people feel that sustainability is important; 62% of people say they “always or often” seek products to purchase because they are sustainable, 55% of consumers are willing to pay more for eco-friendly brands and a whopping 84% of customers say that poor environmental practices will alienate them from a brand or company.
