Grohe and its parent company Lixil Europe have welcomed David Nicholls, Kate Hirst, and Lewis Neathey to the roles of Leader, for UK & Ireland, Commercial B2B UK, and Marketing & Product Management UK respectively.

Nicholls has held senior leadership roles working for market leading businesses, supplying product and service solutions within the built environment. Commenting on his appointment, he said: “I am proud to be joining Grohe at an exciting time for the UK & Ireland business.

"Fresh off the back of a strong activation at ISH 2025 in Frankfurt, and with an ambitious multi-channel road map for the year ahead, I will be focusing on supporting the brand’s vision to deliver a customer-first strategy. Having worked in the commercial interiors and retail sectors for more than 30 years, I feel very lucky to work with a brand that so confidently leads when it comes to product innovation.”

Hirst joins from Lecico Bathrooms, following many successful years in a senior, customer focused-leadership role where she was responsible for growing the business through developing segmented sales, marketing and product strategies.

Neathey will now oversee all UK Marketing activity, working directly with the sales and product teams, including Kate Hirst and Sanjeev Delipkumar, Leader, B2C UK LIXIL EMENA, on the development of the organisation's multi-channel strategies.

Gael Magda, Leader Western Europe, LIXIL Europe, said: “I am very pleased to welcome David and Kate to the Grohe team and have no doubt they will bring a fresh perspective, renewed energy, and outstanding experience that will steer our strong and defined multi-channel go-to market strategy in the UK.

“David and Kate both have a proven track record of developing successful and collaborative customer-centric teams in previous businesses which is a core value at Grohe.”