IBMG has announces the launch of ‘Project Pink’, a new initiative aimed at raising funds and awareness for Breast Cancer Now.
Throughout October (Breast Cancer Awareness Month), IBMG will be promoting a special pink edition of Keypoint gloves to customers across all its branches.
The campaign, a collaboration with Keypoint, will see a donation made for every pair of the limited edition gloves sold. Keypoint will donate 40p per pair with IBMG contributing a further £1, bringing the total donation to £1.40 for every pair sold.
In addition to the glove sales, IBMG is committed to raising broader awareness throughout the month. The company will share information with customers and staff, including:
IBMG will also be encouraging its staff to ‘wear it pink’ on October 24th, a day dedicated to supporting Breast Cancer Now. The campaign will also feature music from singer-songwriter Emily Burns.
Contrary to expectations, breast cancer can affect men as well as women. However, men account for less than 1% of new breast cancers, with about 20,000 new cases being diagnosed worldwide every year. The disease's incidence rates in men vs. women are, respectively, 0.4 and 66.7 per 100,000 person per year.
Alice Roinson, Group Digital Marketing Manager at IBMG, explained: "We are incredibly excited to launch 'Project Pink' and partner with Keypoint and Breast Cancer Now.
"Breast cancer affects so many people, and we believe it's our responsibility to use our platform to make a difference. This campaign is about more than just raising money; it’s about starting conversations, raising awareness, and showing our support for those affected by this disease.
"We hope to see our customers proudly wearing their pink gloves and helping us support this vital charity."
All proceeds from the campaign will go directly to Breast Cancer Now, supporting its research and care initiatives for those affected by breast cancer.
