Ideal Standard International, which manufactures private and public bathroom solutions, has inaugurated its new £1 million Clerkenwell showroom.

The opening was marked with a day dedicated to insight and design inspiration. The four-storey design & specification hub was officially opened by Ideal Standard Group’s CEO Torsten Türling and UK Managing Director Stephen Ewer.

The manufacturer’s London Design and Specification Centre was created to bring together a variety of industry professionals, from architects and designers to project developers and specifiers. The Italian-inspired launch event reflected this, with discussions between Ideal Standard’s Chief Design Officer Roberto Palomba and long-standing design partner Robin Levien on developing attitudes, trends and influences around bathroom design, as well as a broader industry outlook.

Torsten Türling, Ideal Standard Group CEO, said: “As a family made up of the most well-known bathroom brands in the UK, Ideal Standard has made its mark across the entire bathroom industry. For over two centuries, we’ve been focused on innovation and design to make life better for our customers.

“Working closely with architects, designers, urban planners and construction companies, we want to positively shape the future of modern living. This latest flagship Design and Specification Center in the heart of London’s creative hub was created with exactly this philosophy in mind and we look forward to welcoming all of our customers and partners.”

Stephen Ewer, UK Managing Director, Ideal Standard, added: “Whether it’s supporting our NHS in reducing the spread of infection in hospitals or helping luxury hotels and developers become more aspirational with beautiful basins, better and considered design is the key that has always allowed us to keep moving forward as a business.

“The discussions which took place today showed us how important this is. We can’t stand still in a world which is constantly changing. This showroom, which allows specifiers, designers and architects to share ideas and develop together, is an important step towards better understanding the needs of today and the demands of tomorrow.”