Keylite Roof Windows (Keylite) has appointed Ross Telford as its new Head of Marketing.

With over 20 years of experience across B2B and B2C marketing, Telford joins Keylite following senior marketing roles at AG Paving and Building Products, Breedon Group, Creative Composites, and JP Corry Builders Merchants.

In his new role, he will lead the ongoing development of Keylite’s marketing strategy across the UK and European markets, focusing on strengthening customer relationships and driving long-term growth.

Telford commented: “Keylite has an excellent reputation for product innovation and putting the customer first – two qualities that really stood out to me. I’m excited to build on the great work already in place and to collaborate with our team, merchant partners and customers to bring even more value to the market.”

Shane Kerlin, Managing Director (UK&I) at Keylite, added: “We’re delighted to welcome Ross to the team. His deep sector knowledge and results-driven approach will play a key role in helping us grow the Keylite brand and further support our customers and partners across the industry.”