Lakes has appointed Richard Hammerton as its new Area Sales Manager, following the company’s recent expansion.

Hammerton, who has 15 years’ experience working in the bathroom industry, will bring a wealth of expertise to Lakes and will be looking at securing new opportunities in Wales to support Lakes’ ambitious growth targets.

Having joined the bathroom industry in 2009, Hammerton has experience working with specification, showrooms and national key accounts in the trade and is passionate about understanding each showroom partner to ensure that Lakes is adding true value to their end customer proposition.

He said: “I’m really excited to be joining the team at Lakes, using my knowledge to secure new opportunities and establish key customer relationships to deliver tangible results.

“The team has been so welcoming and I’m looking forward to working with them all as the company looks to expand its market presence. My role now will be to help drive its targets as well as giving our customers the best possible service that Lakes is known for.”

Lakes Managing Director Mike Gahir added: “We are delighted to have Richard as our new Area Sales Manager and look forward to supporting him as he uses his skills and experience to drive our growth and deliver excellent service to our customers and accounts.”