Andrew Francis has joined Premier Forest Group as their new UK Sales Director to lead the experienced sales team.

One of the UK’s leading timber groups has made a high-level appointment to consolidate its position within the industry and drive the business forward to reach ambitious growth targets.

Andrew Francis has joined Premier Forest Group as its new UK Sales Director to lead the experienced sales team. As part of this new role, he will help grow both the scale and profitability of the business, across all of the group brands, with both new and existing customers and suppliers.

With over 30 years of experience in the timber industry, Francis brings a wealth of sales and management experience to Premier. He previously worked for Norbord Europe for over 20 years, progressing from Area Sales Manager to UK & Ireland Sales Director. Norbord has long been an important strategic supply partner for Premier Forest Products.

The appointment of Francis will ensure that relationship remains strong while being able to further develop opportunities for the benefit of all parties. His exceptional knowledge of both the panel products industry and Premier’s product range and capabilities mean Francis is perfectly placed to help push Premier on to even greater growth.

Francis said: “After working alongside Premier Forest Group for over 15 years, I’ve always admired its entrepreneurial attitude and positive, team focused culture, which has helped it reach the strong market position it enjoys today. I’m looking forward to helping develop the team while aiding the business in strengthening its market position across the UK."

Premier Forest Group is a vertically integrated timber operation engaged in the importation, sawmilling, processing, merchanting, and wholesale distribution of timber and timber products from its eight sites in the UK.