Lords Builders Merchants in has become an Ealing Trailfinders sponsor for the forthcoming Greene King IPA 2015/2016 Championship season.

The sponsorship deal means that the West London-based Lords will have its name appear above the numbers on the home and away shirts and on a number of pitchside boards around the ground, along with programme advertising.

Tim Holton, managing director of Lords Builders Merchants, said: "This sponsorship deal provides great visibility for our brand and we are delighted to be able to support a local club who have really excelled in recent years. We see this as a great opportunity to support rugby in the West London area and have been working with Trailfinders on a whole range of promotional activities to increase awareness of the partnership.

"Lords Builders Merchants is a very strong local brand and during the course of the year we have worked hard to increase our brand presence to local businesses and support local activities."

Ben Ward, Trailfinders director of coaching, said: "We are very much looking forward to developing the partnership over the season and to a long and productive relationship together."

Pictured left to right: Nilesh Patel - commercial director, Lords Builders Merchants; Tim Holton - managing director, Lords Builders Merchants; Shanker Patel - CEO Lords Group of Companies; John Welch - marketing manager, Lords Builders Merchants