MRA Vision is a video views and perspectives programme that shares leading insights from leading experts from across the construction, building materials and home improvement markets.
A new construction video views programme from MRA Marketing, in partnership with Builders’ Merchants News, is now live.
MRA Vision is a video views and perspectives programme that shares leading insights from leading experts from across the construction, building materials and home improvement markets. The programme will focus on some of the biggest topics and issues impacting the industry, including sustainability, digitalisation, growth and more. It will also focus on the people and businesses that make up the industry, with some of the biggest names offering their expertise and insights.
Working alongside media partner, Builders’ Merchants News, the programme is now live. A continuous stream of exciting and innovative content is due to be released on a regular basis including interviews and opinion pieces from a mix of experts, specifiers, merchants, associations, manufacturers, and other suppliers, service providers and installers.
Phil Boyland, Managing Director designate at MRA Marketing, said: “We’ve been working on MRA Vision for some months and we are delighted to have the opportunity to partner exclusively with Builders’ Merchants News for views and insights into the builders’ merchants sector. We are delighted to see it come to fruition and go live on the Builders’ Merchants News website.
“MRA Vision reflects a new way of working. Traditionally PR agencies lead with words, creatives with images, and others lead with moving images and sound. But the world has changed and become increasingly integrated, and the boundaries have blurred.
"The rate of change is also accelerating as we found in the pandemic. Recognising this, we have reshaped and restructured how we work to become fully integrated in response to the massive trends and changes in our lives and markets.
“I would urge you to take a look at the thought provoking content from MRA Vision and take in the insights and views from leading experts in our industry.”
In the first MRA Vision programme are interviews with Andie Mudie of Etex on marketing sustainability; John Duffin of the Keystone Group talking about Keyfix and the challenges of launching an on-target innovative product for a post-Grenfell world, while Emile van der Ryst of GfK explains why construction demand is still so strong. John Newcomb, BMF CEO, reviews the supply chain, and Lucia Di Stazio reveals the challenges of conducting the CPA’s Building Safely consultation campaign.
You can check out the latest MRA Vision programme on the Builders’ Merchants News website, or by visiting MRA Vision directly at buildersmerchantsnews.mra-vision.co.uk. Follow it on Twitter @MRAMarketing or LinkedIn @MRA-Marketing.
