SFA Saniflo has announced the appointment of James Eeles as Area Sales Manager for Kinedo in the North East & Scotland.

Covering an area that takes in Leeds right up to Inverness, he will be supporting merchants and showrooms, as well as developing contract business for the company’s range of shower products. He will also be representing Saniflo in Scotland.

Eeles joins the company from TKC – a kitchen component supplier in the Midlands – which was his first Area Sales Manager role, and where he cut his teeth for life on the road. He has also previously worked for PWS and as a self-employed kitchen sales rep; which was a valuable experience in understanding customers and the sales journey.