Supporting Peter Lawson is an expert sales team with a wealth of footwear and brand-building experience.

Overland Shoes has appointed seasoned footwear executive, Peter Lawson as Brand Manager to lead the launch of disruptive new safety footwear brand, Bobcat Safety Footwear - backed by a specialist sales force.

With over two decades of commercial leadership across global footwear markets, Peter brings extensive expertise from senior roles at Reebok, FILA, Radley and Hi-Tec Sports International, where he served as Managing Director of their Magnum and Hi-Tec international businesses. Most recently, he strengthened his PPE market expertise through senior positions at Blackrock workplace PPE and Toffeln.

Lawson said: "I’m excited to bring a fresh, disruptive approach to this important PPE category and help redefine expectations around what safety footwear can be.”

“We’re thrilled to welcome Peter on board to lead this exciting new chapter for Overland Shoes,” said Darren Brown, Sales Director. “His proven track record in driving innovation and commercial growth across international markets perfectly aligns with our ambition to scale Bobcat Safety Footwear into a world-class brand.”

Anne Fish joins as sales lead for Scotland, Northern Ireland and Northern England, bringing 20-plus years’ experience in sales and merchandising across retail and, more recently, the safety market. 

Josh Kay oversees the South East territory, bringing an in-depth understanding of the creativity and craftsmanship behind every Bobcat range through his background as a footwear designer and shoemaker. He has been involved in the research and development of the range from conception to launch.