Polyseam has appointed Peter Gillett and Stuart Rodrigues to the roles of key account manager and retail sales executive, respectively.

They are both tasked with developing opportunities and sales for the recently launched GRAFT range of sealants and adhesives.

Steve Price, sales director at Polyseam, said: "The GRAFT range was well received when it was launched earlier this year, but we now need to convert that initial interest into sales."

The company's innovative approach to product development that resulted in the GRAFT range was one of the attractions for Mr Gillett to join the team, having previously been with Soudal. "As we start to see an improvement in the economy I believe that contractors will be willing to invest in a slightly higher priced product to ensure a premium performance," he said.

With his focus on builders’ merchants, hardware and DIY outlets, Mr Rodrigues relishes the challenge of bringing a new range to a marketplace that is dominated by a number of key suppliers. In previous roles, including time at Bostik, he has gained experience of merchandising and the supply chain, which is proving invaluable as he seeks to change suppliers and end-users habits.