Dulux Trade becomes the first major manufacturer to produce partly recycled paint, in partnership with Veolia UK.
As part of its ongoing commitment to reducing the impact of paint on the environment, experts at Dulux Trade, in collaboration with resource management experts Veolia, have created a ground-breaking matt emulsion made from 35% recycled paint.
They have developed Evolve, a product made from the leftover paint that remains in tins after use. This will allow decorators to offer customers more sustainable solutions that help meet the growing demand for environmentally friendly products.
To create Dulux Trade Evolve, the brand has partnered with Veolia, to extract and reprocess unused white paint from tins at its recycling centres.
In doing so, Dulux Trade has reduced the carbon footprint of each litre of Evolve paint produced by more than 10% compared to Standard Dulux Trade Vinyl Matt.
Veolia collects paint deposited by residents at their household waste recycling centres and takes it to its remanufacturing plant. The paint is refined and filtered before being transported to a manufacturing facility where it is combined with new paint, re-engineered and tested extensively, ensuring that every tin on sale maintains the high standards expected of Dulux Trade.
Dulux Trade Evolve Matt has been five years in the making and not only underwent rigorous testing by research and development experts, but it was also blind tested by decorators and painting contractors, to ensure consistent quality for decorators on any project.
Paul Murgett, Sustainability Manager at Dulux Trade, said: “With over 700 million litres of paint being sold every year, millions of litres of paint are put into landfill or incinerated.
“Evolve, developed as a result of years of investment, hard work and commitment to improve our sustainable offering, is the first step towards reducing this quantity.”
The launch of this new paint is just one step on a journey Dulux Trade is taking towards meeting its sustainability targets and helping reduce the issue of paint waste.