The new branding is on show throughout its literature and on a new customer-friendly website.
As a part of its 20th anniversary celebrations, SR Timber is proud to showcase its fresh new look. Bold branding that reinforces its strategic focus on offering clarity, correctness and confidence for its customers in a market crowded by substandard products.
When Shaun Revill co-founded the business in 2004, he brought more than two decades of experience. First as a slater and tiler working on the tools, then as a salesman for a Swedish-owned business, importing timber and specialising in roofing batten. Initially working in the sawmill, gaining a full understanding of production, shipping and logistics, to eventually managing the whole UK business.
Revill said: “When SR Timber was born, it was created to make the correct product. Batten that is consistently sized in width and thickness and performs as it should. Batten that is correctly graded to BS 5534, sustainably sourced, protecting those who use it and the projects it’s used on. From when a factory graded batten was first introduced for roofing works - to when BS 5534 changed in 2014, it has been my mantra to ensure only correct graded batten, such as SRT GOLD®, was and is imported and supplied throughout the roofing industry, so that customers, no matter the size of the project, remain compliant.”
In 2025, after celebrating 20 years in business, it was decided to modernise the SR Timber brand. The team unanimously agreed that, in a market crowded with substandard and undersized battens, SR Timber stood for something: the correct product, made the right way. Now known as SR Timber’s Gold Standard, it is the benchmark for correctly graded batten, and it manufactures SRT GOLD® batten that meets it. The new look was therefore created to continue championing correct batten standards.
Today, it is recommended that, for all roofing works, a factory-graded roof batten be used, and SR Timber believe its graded roofing batten has earned its place as a trusted, correctly produced product. SRT GOLD® is fully compliant with relevant Codes of Practice BS 5534 and BS 8417 (treated to Use Class 2), is kiln-dried, correctly sized and graded. It also holds the Wood Protection Association's approved product status and is CCPI-assessed 005300068/0626.
The new strapline, ‘Our Gold Standard - Correctly graded batten you can trust’ came out of this rebranding exercise. A new look, but the same correct standard. SR Timber has always been focused, honest, and committed to doing things the right way. This is what sets it apart in a confusing batten landscape, and it helps bring clarity to those navigating it.
“The new company logo and SRT GOLD® logo better reflect SR Timber today,” said Revill. “The logos are clearly more modern, with strong colourways too, but it is the underlying brand pillars that encapsulate the business. We are roofing batten specialists; we set the benchmark for batten in the UK market, and we continue to lead and inform with knowledge.
"We have always supplied our customers with the ‘correct’ product, and we geared our whole business around this, ensuring that we can control the production of the product from root to roof. It is what sets us apart. It is the right thing to do to ensure quality and safety for British roofers.”
