We are partnering with a well-established, privately owned B2B distribution business with a strong reputation for service, product quality, and long-standing customer relationships.

The company operates nationally across multiple channels and is entering a pivotal phase of its growth journey. With a solid platform in place and significant market opportunity ahead, the business is now seeking to appoint a Sales Director to lead the next stage of commercial evolution.

This is a high-impact role focused on transforming a successful but largely relationship-led sales function into a more structured, data-driven, and scalable commercial engine.

Key responsibilities will include:

  • Defining and delivering a clear, multi-channel sales strategy
  • Building a disciplined and repeatable sales operating model (pipeline, forecasting, CRM, KPIs)
  • Driving growth across a diverse customer base, including larger and more complex accounts
  • Leading, developing, and shaping a mixed-capability sales team
  • Improving commercial performance through greater structure, accountability, and insight
  • Acting as a key member of the leadership team, contributing to overall business strategy

The successful candidate will bring a track record of delivering growth within a B2B/trade/DIY Retail multi-channel environment, alongside experience of building or transforming a sales function. You will combine strong commercial instincts with the ability to introduce structure, pace, and discipline, without losing the importance of relationships in the sales process.

This role will suit a commercially astute, hands-on leader who is comfortable operating in an evolving business, able to challenge constructively, and capable of driving meaningful change.

This is a rare opportunity to take on a transformation mandate within a business that has strong foundations, clear ambition, and the appetite to scale.

Whilst the role involves national travel, candidates will ideally live between Birmingham, Bristol/Cardiff and Oxford for ease of access to the Head Office where presence is required circa twice a week

To explore further, please apply in confidence sending your CV to CV@wilsonbrook.com

All applications will receive a response, but only suitable candidates will be spoken to.

This assignment is being led by Matt Lambert