High-growth AI Safety Technology - North West UK - Commercial Leadership Role

Safety Shield Global is one of the UK’s fastest-growing AI safety-tech companies. With exceptional market pull, major OEM partnerships emerging, a differentiated edge-computing platform, and rapid international traction, the business is now hiring a Sales Director to lead the next stage of commercial expansion.

The Opportunity

This is a pivotal leadership appointment responsible for building and leading a high-performance UK sales engine while supporting international growth. The role combines strategic leadership, team development, market expansion and commercial rigor. You will shape the GTM plan as the company diversifies across multiple high-value verticals and transitions from hardware-led revenues to a software-driven model.

Why Join Safety Shield Global

  • A rapidly scaling AI safety innovator with demand surging across UK, EU, US and Australia.
  • Proprietary, edge-compute technology that outperforms rebadged imported systems.
  • Clear roadmap to evolve into a multi-application software intelligence platform.
  • High-energy, entrepreneurial culture with strong mission: preventing industrial accidents.
  • Direct influence with CEO and senior leadership; genuine strategic impact.
  • Global expansion underway with growing distributor and OEM channels.

Role Scope

Leadership & Team Development

  • Lead and develop a growing team of c.10 UK salespeople plus international and marketing resources.
  • Set clear performance expectations, structure territories, raise capability and accountability.

Commercial Strategy & Execution

  • Own UK sales strategy; prioritise target sectors beyond construction (ports, airports, warehousing, agriculture, security).
  • Build disciplined forecasting, CRM accuracy (Salesforce), pricing clarity and sector propositions.
  • Support major contract negotiations and OEM integration programmes.

Marketing Leadership

  • Lead the internal marketing team (c.4) and manage the external creative agency to ensure aligned messaging, content and demand generation.

International Contribution

  • Manage international sales resources, shape distributor strategy and support global growth planning.

Ideal Candidate Profile

  • Proven success scaling sales teams (3–10+) in industrial tech, AI vision, IoT, machine control, automation or adjacent technical markets.
  • Experience selling complex solutions into multi-stakeholder environments; OEM and Tier 1 engagement advantageous.
  • Track record building commercial discipline: pricing, forecasting, segmentation, pipeline rigour.
  • Strong people leadership, high energy, entrepreneurial mindset, comfortable with pace and ambiguity.
  • Based within c.1–1.5 hours of the North West HQ; regular site presence essential.

What This Role Offers

  • Direct influence on UK strategy and major input into international expansion.
  • Ability to shape a high-growth commercial function from early scale-up to maturity.
  • Opportunity to enter new sectors, unlock emerging markets and help steer the business toward software-led models.
  • High autonomy, deep executive exposure and long-term upside through equity potential.

Applications to nick@wilsonbrook.com