Sika has promoted Tom Forsyth to the role of General Manager to build on the continued growth of the company across its multiple UK markets.
Forsyth, who will be based at the Welwyn Garden City Head Office, has a range of experience in Sales, Marketing and Product Management.
He was hired by Sika in 1992, and joined the Management Team of the company in 2007 as the Business Unit Manager for the Concrete division. Further to the successful management of this part of the business, he assumed responsibility for the Waterproofing division in 2013.
In 2018, Forsyth took on additional responsibilities as manager of the Everbuild brand, playing a key role in its integration, establishing this area of the business as a substantial part of Sika Limited, with record growth in sales and profitability. This new appointment will see him build on the already well-established Sika brand in the UK.
In 2021, the company is aiming to achieve 15% growth in net sales whilst maintaining profitability levels. To achieve this, the company will focus on growing its e-commerce channels, further developing its network of specifiers, strengthening relationships with key specialist distributors, and adding to the Sika contractor networks. The company will also continue its efforts on developing inter-company business.
“I strongly believe that continued focus on our people and their development, will allow us to grow, and this, coupled with investment in technology, will lead us to become the employer of choice,” commented Forsyth.
“The safety of our staff has been a high priority during the pandemic and will continue to be so going forward. Relationships inside the company and towards our customers are the main drivers for sustainable results. Sika Limited in the UK, is a strong and focused company, and I am looking forward to the challenge of growing our brands in the UK under one combined entity.”
Sika UK has grown steadily over the past few years, reaching one of the highest sales and profit results of Sika globally, despite operating in challenging market conditions.