Bathroom manufacturer Twyford Bathrooms has appointed Brent Hudson as its commercial operations manager, a new post created as part of the restructure of their commercial team.

Mr Hudson joins from Valeo Service where he was marketing director. Before that he was marketing director of Saint-Gobain Pipelines. With his 20 years’ experience in the building products sector as well as commercial marketing, he will lead all commercial support functions at Twyford, from marketing and customer services to internal sales and pricing and contract management.

Mr Hudson said: “I’m delighted to join Twyford, a brand with heritage and uncompromising legacy. 2013 is an exciting year for the company with new product launches, from its first all-inclusive design All, to the upgraded SpecMaster Online.

“With my years of experience in the building sector and commercial marketing, I’m excited to be part of the Twyford family and help maintain not only the exceptional design of its product portfolio but also the outstanding quality of its customer services.

“Twyford’s long-standing culture is to invest, research and innovate, enabling the brand to distinguish itself from its competitors, especially in today’s challenging market. I'm looking forward to being part of this exciting new chapter at Twyford and driving the business forward into a fresh new era.”

John Blackburn, general manager of sales and marketing, UK & Ireland, added: “We welcome Brent as a new member of the Twyford team and we believe that Brent’s role will play a fundamental part in ensuring the company’s continued growth and success. We at Twyford have heavily invested in our product development strategy and are delighted to have someone of Brent’s calibre and industry expertise to help us shape our offering for the future and take the brand to the next level.”