STOKE-ON-TRENT: Dunlop Adhesives' website includes Professor Dunlop's Bug Blaster, where players can win prizes.
As an incentive to drive new and original users to the site, Dunlop has incorporated the Professor Dunlop's Bug Blaster game where players can rid any nasties and accumulate points.
It includes a high score league table of the best 10 bug blasters. The overall 'Blaster of the Month' at the top of the leader board gets £50 worth of leisure vouchers and the remaining nine will receive £10 in leisure vouchers.
At the end of each month, the high score table will be reset to start all over again.
Said brand manager Debi Bailey: "With the high score league tables, we imagine that Professor Dunlop's Bug Blast will encourage some friendly merchant-to-merchant competition, especially in getting to the top of the league table. But ultimately, it's a bit of fun within an otherwise very practical website."
The refreshed site has a dedicated section especially for stockists (as well as one for trade), which includes everything from marketing support, literature and point of sale downloads to training options and merchant specific initiatives. All product information is also on the site within a dedicated section.
