LEICESTER: Evo-Stik is taking to the airwaves with a heavyweight national advertising campaign on talkSPORT Radio to support the launch of the first clear adhesive in the Sticks Like Sh*t range.
The adhesives and sealants manufacturer, sponsors of the Northern Premier League, has chosen to target talkSPORT’s 2.5 million listeners, 14% of which are in the building trade. The advertisements will run for four weeks from 1 November.
Jon Griffiths, marketing manager, explained: “This intensive and targeted radio campaign will not only provide us with the ideal platform from which to launch our new clear adhesive to tradesmen, it will also help build awareness of the Sticks Like Sh*t range as a whole.
"Previous campaigns on talkSPORT have proved a real success and we’re confident this campaign will be just as effective. Ensuring the shelves are stocked, and making use of display ready cartons, will really help to maximise sales during the campaign period. Listen to our adverts on talkSPORT 1089/1053 AM, home of Mike Parry and Alan Brazil," Mr Griffiths urged.
