CCF has announced four internal appointments that it hopes will help further enhance the support it offers customers across its UK-wide branch network.

Following a recent reorganisation, the company has appointed four Regional Directors from within the business who individually and collectively bring deep operational knowledge, strong regional insight and a shared commitment to the targeted service and support CCF provides its customers across the country.

The new regional leadership team comprises Central Regional Director Simon Williams who has been with CCF for over 18 years and has progressed his career with the company via a number of senior roles; South West Regional Director Craig Newman who joined CCF in 2019 and has nearly 40 years’ industry experience; North Regional Director Dan Morris who has been with CCF since 2015, gaining valuable knowledge and experience of working across CCF’s sales, branch, and operational teams before progressing to more senior regional leadership roles; and South East Regional Director Dave Callan, a valued member of CCF’s team for over a decade with extensive experience of developing the company’s regional and commercial sales functions.

Commenting on the new appointments, CCF’s Managing Director Chris Knight said: “We are very fortunate to have so much knowledge and experience within the company and we are committed to developing this by providing opportunities for career progression and growth.

"All four of our new regional directors have proven time and time again that they not only thoroughly know our business and branch operations, but also have a deep understanding of our customers and their needs.

"By promoting from within, we have created a strong senior leadership team that is visible, hands-on and closely connected to our fantastic branch network. We are confident that both new and existing customers will reap the benefits.”