The move will help the trades get a fair and competitive price on the products they rely on every day, without wasting time comparing suppliers.
City Plumbing has launched a new Lowest Price Guarantee after research revealed installers could be losing almost £7,000 a year in potential chargeable time by shopping around for the best deal.
The national plumbing, heating and electrical merchant has introduced daily checks across core electrical, plastic plumbing and spares ranges, helping trades get a fair and competitive price on the products they rely on every day, without wasting time comparing suppliers.
City Plumbing’s research found that plumbers and heating installers spend an average of just over three hours a week sourcing the best deal for different products. Based on an average hourly rate of £45, that adds up to more than 20 working days a year and almost £7,000 in potential chargeable time spent checking prices rather than fitting, fixing and earning.*
As part of its Lowest Price Guarantee, City Plumbing will review prices daily against leading UK retailers, giving both existing and new customers confidence that they are not overpaying. If a customer spots the same item cheaper with an eligible retailer, it can be flagged in branch or via customer services. It will then be reviewed and, where appropriate, matched or the difference refunded.
The guarantee covers a wide range of everyday electrical products, including cable management, switches and sockets, lighting, ventilation, electric heating, EV charging and consumer units.
More than 100 products from City Plumbing’s exclusive Plumbright plastic plumbing range are also backed by the price promise. Meanwhile, City Plumbing’s market-leading boiler spares range, which includes more than 250 parts stocked locally in branches and over 20,000 additional parts available next day, has also been competitively priced against competitors.
“Our Lowest Price Guarantee is designed to help installers protect their profit from both sides,” said Hemal Morjaria, Chief Commercial Officer at City Plumbing.
“First, it helps customers feel confident they are getting a competitive price on the products they use day to day. Second, it cuts down the time spent going between suppliers, checking websites or comparing costs when they could be on the tools.
“Our research shows that time alone could be costing plumbers and heating installers almost £7,000 a year in potential chargeable work. That is before factoring in things like fuel, time spent driving around and savings on what they actually buy, thanks to our daily price checking. By bringing in the Lowest Price Guarantee, we’re helping trades keep more of their time, protect their margins and focus on the work that earns.”
