Fernco has launched a Product Information Management (PIM) system for its merchant customers.
The new platform is designed to centrally store high-quality product information and digital assets into a single, user-friendly portal. With instant access via the Fernco Portal, merchant partners can access live data, collateral, and marketing materials to support product promotion at the touch of a button.
Part of its strategy to be a service-led business, the company sees the PIM system as a testament to its commitment to integrate and deliver progressive technology solutions to improve the customer experience. By improving data quality and accessibility, the updated Fernco Portal is expected to enhance collaboration and improve communication with merchant partners to streamline the whole sales process for the benefit of all parties.
To further support its partners, Fernco has adopted the product data template from the Builders Merchant Federation (BMF), aligning its PIM system to existing industry standards. Developed in collaboration with over 30 industry members, this template addresses inefficiencies caused by inconsistent product data formats across the building materials supply chain.
Fernco’s commitment to standardising product data and use of the template means its merchants adopting the building materials standardised PIM template can benefit from reliable, structured, and readily usable information as they implement Fernco’s product data with increased efficiency. This forward-thinking approach aligns with wider BMF goals of boosting adoption across the sector.
Ryan Lockwood, National Sales and Marketing Manager at Fernco, highlighted the system’s transformative impact, saying: “Making the customer experience better is always our aim. Our new PIM system bolted onto our already popular marketing portal will make a real difference to the way we work with our key partners.”
“Merchants can always rely on Fernco to provide product data in a format that works best for them, but this new system also allows their teams to access this data instantly, 24/7. At the touch of a button through our innovative self-service portal, merchants can access all the data and marketing materials they need to sell our products.
"This will completely streamline the entire communication process, as we continue to work in partnership to make selling Fernco products easier and simpler than ever.”
