Häfele has appointed Gemma McRae as its new Chief Sales Officer – Key Accounts.

McRae began her career working for Office Depot and stationery giant BIC in account management roles. She later joined Travis Perkins Managed Services as Bid Manager, overseeing the marketing, pricing and customer service divisions – an experience she describes as “the perfect entry point into the repairs, maintenance and construction market”.

During her time at Travis Perkins, McRae was promoted to Regional Director, and in 2019, moved across to the business’ kitchens and joinery arm, Benchmarx, as Sales and Marketing Director. She left the group in 2023, taking roles as Group Operations Director and Managing Director with firms in the power tools sector, before joining Häfele earlier this year.

“As a former Häfele customer, I bring a unique perspective. I’ve experienced firsthand the company’s outstanding people and culture, and I also understand what truly matters to end users,” said McRae. “Häfele positions itself as a true extension of its customers’ operations. Through our service offering, product innovation, and advanced manufacturing capabilities, we’re perfectly placed to help our customers succeed in an ever-evolving market”.

“The industry is facing new challenges, making it more competitive than ever. But Häfele is an agile, forward-thinking organisation, committed to maximising the value of its partnerships. As a team, we’re deeply focused on understanding our customers’ changing needs and using those insights to deliver sustainable, efficient solutions that drive their growth.

“My motto is ‘never stand still’, and that mindset resonates throughout the business. There’s an unwavering energy and relentless determination to lead the market and reinvest in the areas our customers count on most. I’m incredibly proud to now be part of the Häfele team.”