Long Rake Spar has announced the appointment of Shane McCormick as its new National Sales Director.

McCormick has held the post of National Sales Manager at LRS since joining the organisation in 2023. In his new role, he will lead the company’s sales strategy, set key business objectives and build strong, collaborative relationships with both new and existing customers. The company sees his appointment marks a strategic step forward in strengthening its commitment to sustainable growth and market leadership.

With this leadership addition, Long Rake Spar says it aims to provide enhanced support to both the external and internal sales teams, as well as to the Board of Directors. It expects McCormick’s leadership to play a pivotal role in reinforcing the company’s focus on three core pillars: strategic development, people growth, and employee engagement.

“We are delighted to welcome Shane to the senior leadership team,” said Trevor Broadhurst, LRS Owner/Managing Director. “His expertise and vision will be instrumental in laying the groundwork for continued success and innovation in our business.”