Huws Gray Group and Professional Game Match Officials (PGMO) have announced a new partnership, as the group launches a rebrand programme.
As official kit sponsor for the 2025/26 football season, the Huws Gray logo will appear on the matchday and training kits of referees, assistant referees and VAR officials across all English professional football matches, spanning the Men’s Premier League, Premier League 2, Premier League Cup, Premier League International Cup, EFL Championship, EFL League 1 & 2, League Cup, EFL Trophy, FA Cup, Community Shield, National League, National League Cup, Women’s Super League 1 & 2, FA Cup and League Cup competitions.
Last year 40 million fans attended live matches and over 900 million viewers tuned in to follow the 168 teams in these competitions across 1,900 games. That audience is expected to climb to over 1 billion this year and with the recent win for England’s women’s team in the Euros, women’s football has never been more high profile.
Huws Gray Group is also embarking on a re-branding programme, reflecting a renewed commitment to the customer experience and making building better. The revitalised Huws Gray brand unites businesses within the Group, and updated visuals, signage, uniforms, fleet and online presence will be rolled out over the coming weeks and months.
The Huws Gray-branded kit will make its debut on Friday 8 August in the Championship match between Birmingham City and Ipswich Town. It will also feature in this weekend’s Community Shield match at Wembley Stadium between Crystal Palace and Liverpool.
Daksh Gupta, CEO, Huws Gray Group, explained: “We are incredibly proud to announce our sponsorship of PGMO. This partnership is built on shared values of fairness, integrity, expertise, and professionalism - principles that resonate deeply with both organisations and the wider football community.
“We know that over 83% of our customers follow football and that’s why we have strategically aligned ourselves behind the sport. The partnership with PGMO gives us an exciting opportunity to reach new and existing customers through football, whilst retaining neutrality and not showing bias towards a particular team. It also underscores our ambition to grow our presence and compete at the highest level.
"We are also delighted that the sponsorship covers both the men’s and women’s competitions, especially given the incredible success of our Lionesses. This also aligns with our commitment to promoting diversity and inclusion, both at Huws Gray and in the wider sector.”
Howard Webb, Chief Refereeing Officer of PGMO, added: “We’re delighted to welcome Huws Gray as our new sleeve partner. It’s great to be working with an organisation that values the important role of match officials in the game and shares our commitment to professionalism and excellence. We look forward to a successful collaboration with the Huws Gray team throughout the season ahead.”
