Civils & Lintels (C&L), part of the Huws Gray group of companies, has announced a new sponsorship agreement with the English Rugby League whereby its branding will appear on the digital perimeter boards at a series of forthcoming Super League matches.
The announcement follows recent group-wide sponsorship activity, including Huws Gray’s support of match officials in English football and perimeter board sponsorship in Scotland.
Civils & Lintels' branding debuted at the Leigh Leopards vs Leeds Rhinos match on 13 February, and will be followed by the Castleford Tigers vs Huddersfield Giants match two weeks later. A further eight matches throughout the season will feature C&L branding and all are due to be televised on Sky Sports.
Commenting on the partnership, Allan Wright, Managing Director of Civils & Lintels, said: “We’re proud to be taking this step into Rugby League for the first time but this is about more than simply brand awareness.
“Sports such as rugby league share many of the same values that we do as a business – not least of all teamwork and resilience. I was very proud to see Civils & Lintels on screen this weekend and look forward to witnessing the positive impact that this sponsorship has.”
