PJH, the supplier of bathrooms, kitchens and appliances has introduced a fresh new look to its branding and partnered this look with a clear statement of approach to its customers – “…together we’re better.”
The vibrant rebrand and messaging follows an extensive customer research programme, as well as an internal appraisal of PJH’s culture and attitude, to define more clearly the approach it is taking to its customers.
Explaining the rebrand and messaging, Andrew Yates, chief executive officer of PJH, said: “We believe in better and we believe that ‘together we’re better’. For many years we have talked about ‘making a difference’ by being a leading supplier of kitchen, bathroom and appliance products, so it is a natural evolution of this approach to define the partnerships we have with our customers and the high value that we place on them as, together, we take our businesses forward.”
Mr Yates added: “Our detailed research has helped us understand how important working together is with our customers, supporting their success, and developing mutually beneficial relationships that last and which grow year-on-year. Since the kbb trading market is ever-changing, we know, as a company, we must continue to be flexible and adaptive in our approach and in everything that we do to provide a first class service. As a result we are building on this approach and defining our attitude and culture to ensure we remain a leading supplier in what is an increasingly competitive market place. ”
The new PJH brand logo takes on a completely different look, softer and more contemporary, aiming to appeal to a wider audience through both its new brand values and distinct colourful design.
The rebrand and messaging will be rolled out across all of the company’s communications in the coming months from its enhanced online presence through to its vehicle livery. It is also the first of a number of changes at PJH, which will be introduced over the next few months.