Bryan Clover, chief executive officer of the Rainy Day Trust, is going to be walking the entire length of the Pembrokeshire Coastal Path in May to raise money for the charity.
The route takes in 186 miles of breathtaking scenery, as well as 35,000 ft of climb and descent.
Mr Clover is aiming to walk the path in 10 days, averaging about 20 miles a day. The 'norm' is around 15 days. All of the funds raised by the walk will be spent in Wales where very few people are aware that the Rainy Day Trust is here to help them.
Addis is the primary sponsor for the event, but the Rainy Day Trust is looking to raise as much money as possible.
You can support the charity in a number of ways, such as a company donation where we will then acknowledge your donation on social media and mention the name of the company during the walk on Twitter.
You can also support the Rainy Day Trust direct by clicking on the link below to Mr Clover’s Just Giving page - www.justgiving.com/fundraising/PembsCoastalChallengeRainyDayTrust.
Finally, you could come along for a day and join Mr Clover on the walk to help raise awareness of what the charity is here to do. A four-bedroom house has also been donated for the Rainy Day Trust to use for the 10 days, so there's no need to worry about camping!