Roofbase and Associate Partner Roof Giant will both have access to NBG deals and will continue to operate as distinct businesses serving different audiences.
Leicester-based roofing specialist Roofbase has become a Partner of National Buying Group, seizing the opportunity to buy better and tap into a wider merchant network across the roofing sector.
Steve Lloyd, Managing Director at Roofbase, has been in the roofing business for nearly 50 years and took the step to join a buying group after discussing the benefits of NBG with another roofing merchant and NBG Partner, Adrian Shelly, Managing Director at Henshaws Roofing and Building Supplies.
Lloyd said: “I’m a very independent person and, when Adrian approached me, the thought of needing NBG was something I wasn’t sure I wanted. I didn’t know if it would actually bring a benefit. But speaking to Adrian about the difference NBG could make, he said, ‘I think you ought to consider it.’” That conversation persuaded him to consider an NBG partnership and the business soon began the process of joining.
Roofbase and Associate Partner Roof Giant will both have access to NBG deals and will continue to operate as distinct businesses serving different audiences. Lloyd added: “Roofbase is the trade counter business whereas Roof Giant is for e-commerce and I didn’t want them to be blended. The separation reflects the difference in customer behaviour between online and in-store.”
Lloyd said he joined NBG with his “eyes wide open” and intends to be at meetings, learn from other Partners and contribute where his experience can help improve things for other merchants or the group as a whole. He said: “I want to pass on as much knowledge as I soak up.”
Phil Bonar, Head of New Partner Development and Recruitment at NBG said: “Many merchants join NBG after conversations with existing Partners and that type of endorsement is powerful. We’re pleased Roofbase has joined NBG and we look forward to working with them as they contribute to the group and strengthen their own business.”
