Selco Builders Warehouse has launched a new initiative offering its trade suppliers enhanced access to promote their products to a huge audience of trade professionals – with many already enjoying a significant spike in sales.

The merchant has launched Selco Trade Media, providing its hundreds of suppliers with a platform to enjoy additional promotional and advertising opportunities.

Opportunities are available across Selco’s store network, through the company's digital and social media platforms and via other assets such as its vehicle fleet.

More than 20 suppliers have already partnered with Selco, with one hand tool supplier already seeing a 300% surge in units sold within Selco.

David Lennon, Commercial Director of Selco Builders Warehouse, said: “We are delighted to have kicked off Selco Trade Media and see this as a huge opportunity to offer a new and unmissable feature to our loyal and valued suppliers.

“We communicate with a massive trade audience of hundreds of thousands in multiple ways every day of the week, whether that’s through customers coming through the doors of our stores or through digital platforms such as e-mail or social media.

“Our suppliers now have the unique chance to amplify their key messages to a targeted and engaged customer base through a range of opportunities, and it’s great to see a good number of suppliers already taking advantage.

“We look forward to working with many of our other valued suppliers over the weeks and months to come on this exciting project.”