Civils & Lintels (C&L), part of the Huws Gray group of companies, has announced the appointment of Tariq Ahmad as its new National Sales Director.

Ahmad joins the business with almost three decades of industry-relevant sales experience having previously held senior roles at Polypipe, Twyford Bathrooms and most recently that of UK Sales Director at Wilsonart Engineered Surfaces.

At Civils & Lintels Ahmad will be responsible for the nationwide sales teams encompassing the business’s ‘Core’, ‘Residential’ and ‘Major Accounts’ sector sales teams. Joining the Senior Leadership Team at C&L, he will report directly to Allan Wright, Managing Director, who commented: “Tariq’s appointment reflects both our ambition for growth, as well as our firm commitment to our strategic customer and supply chain partners.

“People remain our most important asset and it’s therefore vital that we have in place the strongest leadership team possible and here, I’m certain Tariq will complement and improve our existing team with his insight, experience and existing relationships. This is an exciting appointment for all at C&L, as well as the wider Huws Gray group, and the perfect way to start the new year.”

Having previously worked closely with Civils & Lintels in his role at Polypipe, Ahmad joins the business with a strong understanding of its people and its proposition, as well as a clear appreciation of the market dynamics and discipline required to grow market share in challenging conditions.

Commenting on his new role, Ahmad said: “With 30 years industry knowledge it was important that my next role was within a sector I know well, but also one that would challenge me. Somewhere where I could effectively employ my energy and determination.

“Civils & Lintels immediately stood out. I’ve known the business for many years, and I’ve always been impressed by its customer service and the depth and breadth of its product offering.

“I’m excited for what lies ahead – notably, spending time with customers to understand their needs, and supporting the sales team to build momentum and strengthen a confident, forward-thinking sales culture. It’s a tough market, but that creates real opportunity, and my focus will be on winning market share, delivering against ambitious targets and supporting the team to be the very best they can be.”