Lakes has appointed Brett Wraight as its new Business Development Manager for the Central and Anglia region.

Wraight will bring over 20 years’ experience and will focus on expanding Lakes’ presence across key markets, deepening relationships with merchant partners and supporting the company’s ongoing growth in the premium bathroom sector.

He has previously worked in various roles across the bathroom industry, including fitting new bathrooms, selling to the high-end market and into retail sectors, and working within specification teams where he liaised with local housebuilders and developers in the architectural and design market.

Commenting on this appointment, Wraight said: “I’m looking forward to my time here at Lakes. The team has been exceptionally welcoming and it’s very clear that this is an open working environment where everyone pitches in to support each other.

“It’s an exciting time to be joining the team as we take advantage of every opportunity to drive our growth into new markets and ensure we continue to deliver the high standard and innovation that Lakes is known for.

“My role is now to demonstrate the same methods as I have done previously which is managing the expectations of each customer as an individual and giving them the best service I possibly can.”

Lakes Managing Director Mike Gahir added: “We are thrilled to welcome Brett aboard and look forward to seeing how his skills and experience will push us forward as a company while benefitting our customers.”